Google Insights for Search compares overall and regional search interest between the holiday retail shopping terms Black Friday and Cyber Monday.
2008: Black Friday vs. Cyber Monday
Google Insights for Search compares overall and regional search interest between the holiday retail shopping terms Black Friday and Cyber Monday.
Black Friday is the day after Thanksgiving and refers to the first day of Christmas shopping at traditional brick and mortar stores, whereas Cyber Monday occurs exclusively online the Monday after Thanksgiving and kicks off the increase in internet holiday shopping.
Google Insights for Search can contrast searcher interest in two up to five terms from within different time periods.
The graph below show search interest in Black Friday 2007 vs. Cyber Monday 2007.
Clearly search interest was much greater for Black Friday during 2007 than Cyber Monday.
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